South African hip-hop titan Emtee delivers a soulful, deeply reflective track titled “HOW ABOUT NOW,” featured on his power-packed project DIY 3 (Deluxe) released under Emtee Records in partnership with EMPIRE. Produced by Xivonaki Manzini, the record captures Big Hustle at his rawest, confronting doubters, addressing naysayers, and reasserting his undisputed status in African trap music.
Built over a laid-back, atmospheric trap beat, “HOW ABOUT NOW” blends crisp, rolling hi-hats and deep, resonant 808 basslines with smooth, ambient synth textures. The production provides an ideal, unhurried backdrop for Emtee to flex his distinct melodic flow, creating a moody, introspective canvas that draws the listener in from the very first bar.
Lyrically, Emtee challenges everyone who ever doubted his longevity, resilience, or place at the top of the music industry. He reflects on his journey from fighting uphill personal and professional battles to maintaining his rightful spot at the summit of the rap game. With his trademark blend of heartfelt sincerity and street-hardened defiance, his verses serve as both a statement of personal victory and a rhetorical challenge to anyone who questioned his moves.
“HOW ABOUT NOW” is a standout example of why Emtee continues to hold the title of South Africa’s African Trap Lord. The song balances dark, emotive storytelling with a smooth, memorable bounce that appeals to day-one fans and modern hip-hop enthusiasts alike. It is an absolute mandatory add to any serious African hip-hop playlist this season.
